The science of where

The science of where

The concept of “Geography as a Platform” may be new to the business world but evidence suggests there is no better way to make sense of complex business problems than by harnessing the power of location.

Although this is their first year to be involved in the event, ESRi are no stranger to the Tech space, having been around since 1969. ESRi are a leader in GIS (Geographic Information Systems) and help customers the world over record where things happen and analyse why, with the aim of providing insight and helping them to make better decisions.

ESRi believe in the role of geography in understanding our world. This is what ESRi call “The Science of Where”; how geography condenses data, information and science into a common visual language that we can all easily understand – on a map!

“Taking a geographic approach to data will help cities make evidenced based decisions”

“The Science of Where” pioneers a common visual language that combines mapping and advanced analytics to connect real-time data to the organisations and people who need it most. You’ll hear some fascinating insights from ESRi Ireland’s CTO Eamonn Doyle during his keynote speech “The Science of Where – Bringing Meaning to Maps and the World Viewed through Data”.


With the rise of smart cities, always-on connectivity and IoT have heralded location-based analytics and services taking a critical role in our connected future. These technologies and trends are also supporting scientific exploration and innovation.

This new pattern integrates all types of geographic information—maps, data, imagery, social media, crowdsourced information, sensor networks, and much more. The convergence of GIS with these trends will enable business and society to integrate geographic knowledge into everything they do.


Charles Kennelly, CTO of ESRi UK brings his experience to bear on the Collaboration Stage, focusing on “Making Smarter Cities Smarter -Why Knowing Where Matters”.

The daily management and co-ordination of city wide operations to provide efficient services in a large, dynamic, complex and vibrant city is no easy task. Knowing where things happen; where coverage is poor; where assets are located; where demand is coming from and where it’s likely to increase, are all fundamental ‘location’ based questions.

Taking a geographic approach can help make sense of these data in a way that helps cities and communities make more evidenced based decisions.

Joanne McLaughlin is an experienced strategic and digital communications practitioner and has been with Esri Ireland since 2006. Previously Marketing Manager Europe, Middle East & Africa with Forensic Technology Europe Ltd, and in her other marketing roles at Horizon Open Systems, IBEC and SmithKline Beecham, Joanne has over 20 years marketing experience.

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